Mendocino Works!

A public affairs program about entrepreneurship produced by KZYX and West Company in collaboration with Mendocino Community College Broadcast on alternate Wednesdays at 7 p.m.

 Mendocino Works is an hour long public affairs radio program, produced by KZYX and West Company in collaboration with Mendocino Community College, that brings together voices of the entrepreneur, the business leader, the investor, the community activist, and the government administrator. Through a hosted question-and-answer discussion format, Mendocino Works will discuss trends, strategies and personal stories in the development of sustainable enterprises that contribute to the economic livelihood of Mendocino County. 

Mendocino Works aims to inform listeners about the economic development opportunities and challenges facing Mendocino County and its 90,000 residents. The program hopes to to inspire rural and urban entrepreneurship and community engagement, and demonstrate how local innovations can provide empowering links to regional, state, national and global economies, touching all socioeconomic and ethnic communities. 

Episodes will be topical in nature, featuring interviews with guests who are rich with experience and insight into topics such as: Surprising Ways the Digital Economy can Transform Rural Business, Retirees Energizing Mendocino’s Economic Revival, Community Finance and Crowd funding, Technology Innovations in Rural Communities, How the Entrepreneurial Mindset can Empower Ordinary People to Accomplish Extraordinary Things, Cannabis in Transformation.

Mendocino Works, a KZYX public affairs program that explores the startup and nurture of sustainable local enterprises, looks in this episode at a seemingly 21st century topic that surely applies to startups and ongoing businesses alike: The use of data and technology to build customer loyalty and engagement and to drive sales and services.

What’s the fastest, most efficient route from farm to table?

Jeffrey Parker

Build it or fix it? When does it make more sense to buy an ongoing business that's struggling, rather than starting a new business from scratch?

Mendocino Works posed this question and many others to Taylor Pedersen, a San Francisco restaurateur who with his partner Chris Struett took over Ukiah brewpub Ritual in February. Pedersen describes how he and Struett are re-inventing the business to their own vision under its original name, Ukiah Brewing Company.

Click this link to listen to the complete broadcast. 

In this age of Big Ag and Wall Street financing of our food supply, is it still possible to start an independent small farm? Is it even worth trying?

Mendocino County is a hotbed of locavore farming, where difficult challenges are generating ingenious new business strategies.

On Mendocino Works, our new KZYX program about the nurture of sustainable startups, we heard Ellen Buechner tell how her family raised the capital to launch Fortunate Farm in Caspar, and she shared the innovations that keep them rewriting their business plan.

Mendocino Works Generation Start Up panel

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