Mendocino Works!

A public affairs program about entrepreneurship produced by KZYX and West Company in collaboration with Mendocino Community College Broadcast on alternate Wednesdays at 7 p.m.

 Mendocino Works is an hour long public affairs radio program, produced by KZYX and West Company in collaboration with Mendocino Community College, that brings together voices of the entrepreneur, the business leader, the investor, the community activist, and the government administrator. Through a hosted question-and-answer discussion format, Mendocino Works will discuss trends, strategies and personal stories in the development of sustainable enterprises that contribute to the economic livelihood of Mendocino County. 

Mendocino Works aims to inform listeners about the economic development opportunities and challenges facing Mendocino County and its 90,000 residents. The program hopes to to inspire rural and urban entrepreneurship and community engagement, and demonstrate how local innovations can provide empowering links to regional, state, national and global economies, touching all socioeconomic and ethnic communities. 

Episodes will be topical in nature, featuring interviews with guests who are rich with experience and insight into topics such as: Surprising Ways the Digital Economy can Transform Rural Business, Retirees Energizing Mendocino’s Economic Revival, Community Finance and Crowd funding, Technology Innovations in Rural Communities, How the Entrepreneurial Mindset can Empower Ordinary People to Accomplish Extraordinary Things, Cannabis in Transformation.

Jeffrey Parker

One of the bigger shocks of the Redwood Complex Fire was the collapse of both landline and cell phone service and internet in Willits and other areas distant from the fire zone.

On Mendocino Works on Wednesday 15 November at 7 p.m., we investigated what caused these cascading outages, asked what you can do to prepare for the next disaster, and exploreed what local firms are doing to improve telecoms in a rural region that the big companies prefer to ignore.

CLICK HERE TO LISTEN TO THE FULL BROADCAST

North Coast Opportunities

In the three weeks since the Mendocino Lake Complex fire ravaged homes in Redwood Valley, Potter Valley, Clearlake Oaks and other communities, survivors who first struggled to meet immediate needs of shelter, clothing and life stability now are reviewing options for putting their lives back together and rebuilding. Mobilizing to help are a range of nonprofit organizations, some assisting survivors with little or no insurance or other safety net.

Mendocino Works — Economic Assistance After the Fires, Wednesday 18 October 7 p.m.Mendocino Works, our program about innovation, investment and development in the Mendocino economy, takes a detailed look at government, non-profit and private sector disaster relief following the devastating wildfires.

Mendocino Works, a KZYX public affairs program that explores the startup and nurture of sustainable local enterprises, looks in this episode at a seemingly 21st century topic that surely applies to startups and ongoing businesses alike: The use of data and technology to build customer loyalty and engagement and to drive sales and services.

What’s the fastest, most efficient route from farm to table?

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