Mendocino Works!

A public affairs program about entrepreneurship produced by KZYX and West Company in collaboration with Mendocino Community College Broadcast on alternate Wednesdays at 7 p.m.

 Mendocino Works is an hour long public affairs radio program, produced by KZYX and West Company in collaboration with Mendocino Community College, that brings together voices of the entrepreneur, the business leader, the investor, the community activist, and the government administrator. Through a hosted question-and-answer discussion format, Mendocino Works will discuss trends, strategies and personal stories in the development of sustainable enterprises that contribute to the economic livelihood of Mendocino County. 

Mendocino Works aims to inform listeners about the economic development opportunities and challenges facing Mendocino County and its 90,000 residents. The program hopes to to inspire rural and urban entrepreneurship and community engagement, and demonstrate how local innovations can provide empowering links to regional, state, national and global economies, touching all socioeconomic and ethnic communities. 

Episodes will be topical in nature, featuring interviews with guests who are rich with experience and insight into topics such as: Surprising Ways the Digital Economy can Transform Rural Business, Retirees Energizing Mendocino’s Economic Revival, Community Finance and Crowd funding, Technology Innovations in Rural Communities, How the Entrepreneurial Mindset can Empower Ordinary People to Accomplish Extraordinary Things, Cannabis in Transformation.

Travis Scott, Alison de Grassi

For those wishing to visit Mendocino — and for those who live here — a great deal of new activity is coming out of The Mendocino County Tourism Commission, starting with a new "Visit Mendocino" website, a splashy new media campaign and a new executive director, Travis Scott, known to many for his work with the Mendocino College Foundation and the local wine industry.

Fully 94 percent of Mendocino county enterprise comprises small businesses. While we understand the importance of buying local do we really understand how hard it is to be a local business owner? What new strategies are small businesses employing to keep their doors open? How are they helping our communities to flourish?

The fast-growing Mendo Lake Food Hub, launched as a non-profit startup with support from North Coast Opportunities, is rapidly changing the way fresh produce is delivered in Mendocino and Lake counties -- and finding new markets in Sonoma county and further south.

Heather Gurewitz

Undercapitalization is one of the warning signs of small business failure. Where can small businesses go to access the capital they need to thrive in today’s economy?

On Wednesday 16 May at 7 pm, Mendocino Works will discuss small business capital needs and opportunities with Heather Gurewitz, the recently appointed executive director of the Economic Development and Financial Corporation, or EDFC. Heather will discuss a variety of opportunities available to small business in Mendocino County and what they need to do to get the dollars they need to grow their business.

Willits Chamber of Commerce

Competing in the age of Amazon and being creative in a dynamic retail landscape is no easy task when you are digging out of a sales slump or struggling with minimum wage increases and workforce shortages. Can independent local retailers do a better job giving online giants and the big boxes a run for their money? What does the future of retail hold for our small town stores?

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