MCPB CPB 2013 Report on Local Content and Services
The following is the fiscal year 2013 version of the narrative that MCPB provides each year to the Corporation for Public Broadcasting describing ways in which our programming serves the diverse needs of the community in our coverage area.
Our mission declares our programming to "reflect the rich diversity of the county" and that we seek to "foster increased communication among all groups in the county and makes access available to all." These phrases guide us in pursuing our programming goals.
Our programing schedule includes 11 hours of in-house locally produced public affairs programs and 66 hours of locally presented music. In addition we produce a daily ten-minute local newscast. We try to cover all issues of importance in the county, with news, regular programs and specials. Our music programming is eclectic, and varied. We offer classical, jazz, rock, folk, Americana, world, soul, gospel, reggae, all in generous amounts and curated by programmers who are experts in their respective genres. This variety is a big part of the cultural component of our mission.
At the national level, we are the only countywide media that broadcasts national election debates, the State of the Union Address, Presidential Inaugurals and Presidential Press Conferences. Internet connections are sparse enough in this rural county that catching these events on a web stream is not practical.
Every Saturday we have a one-hour show called "Trading Time" that allows caller from all over the area to call in and offer or seek various good and services. This program functions as a true community center that attracts listeners of all ages and persuasions.
Our website offers blogs from our programmers and archives of our public affairs shows. We stream our broadcast at kzyx.org.
We produce local music concerts, showcasing talent that otherwise would not appear in this county.
In FY 2013 (July 2012 - June 2013), we partnered with the League of Women Voters to broadcast live candidate debates for this area's State Assembly and US Congressional races. These debates were held in public meeting places and allowed questions from the audience as well as the standard debate format. After the broadcast these events were available as archives on our website.
In addition, we held several election special programs where all local candidates were interviewed live (with live calls from listeners) and others where local experts explained the particulars of the many state ballot initiatives that always appear on California ballots. KZYX was the only media outlet in this county to present these debates and program specials.
On Tuesday mornings we partner with the Ukiah Valley Medical Center to produce "Mind, Body and Health" hosted by a local doctor (whose time to do the program is paid by the hospital) featuring local doctors and medical experts with an orientation toward prevention.
We have a close relationship with other parts of the local "safety net", including the local fire chief who comes on the air at least once and usually more each year to discuss fire prevention an safety. Local law enforcement, in particular the county sheriff, appear frequently as guests of our local programs. Indeed, all members of the county Board of Supervisors appear as guests at various times during the years an they take live calls from the public as well as interview conversation with the program host.
In 2012 when the state budget caused large-scale cutbacks to the State Parks system, KZYX helped local groups rally local support to keep the local state parks open.
Our regular public affairs programs showcase the activities of numerous local nonprofit social service organizations. Because KZYX is the most ubiquitous local media (there is no countywide TV or newspaper), we are often the primary way these organizations get their message out to the public. Among those featured this year were Project Sanctuary, the Food Bank, First Five and Women in Business. In addition several local businesses have been profiled and interviewed, many of which are engaged in leading edge endeavors, such as Yokayo Biofuels and the Solar Living Institute.
Our public affairs programs are varied in their content. Some are issues oriented such as "Mendo Matters" "Youth Speaks Out" and "Give and Take." Some are better classified as self-help programs such as "The Farm and Garden Show", the "Renewable Energy Hour" and "Holistic Health Perspectives."
Actual measurement is very difficult. I don't think we could prove, for example, that our voter awareness programming resulted in a larger turnout at the polls. It is safe to assume that our election coverage helps the people of this area make more informed voting choices because no other local media does this work at a countywide level.
Our "Renewable Energy Hour" is hosted by nationally-recognized experts in the field. They recently received from the instructor of the local community college the following message, " KZYX has been an invaluable asset in helping to spread the word about the Sustainable Technology program at Mendocino College. Appearances on shows such as the Renewable Energy Hour have helped us to find enough students for classes to proceed. Some of these students have specifically noted that they heard about the program on KZYX."
Paul Lambert, host of our local "Mendo Matters" program interviewed Peter Norris of CROW (Community Rights Organization of Willits) who later told him he spent the next twelve hours fielding calls and emails from people who listened to the show, wanting information on upcoming seminars from people throughout the county. He said, "I spent the whole day and into the night handling responses to the show. Thank you so much."
The principal of Laytonville High School wrote this to the adult supervisor of "Youth Speaks Out, "The work you've done in with our kids, through YSO is nothing short of inspirational and I know you've made a difference in the lives of countless youth and their families in our community and in many others where your show is broadcast."
In January 2013, a Board member of the Mendocino County Viral Hepatitis Network was a guest on "Pride Radio Mendocino" and had this comment after the program, "Having Pride Radio as a venue for spreading the message about Hepatitis C in Mendocino County was instrumental to MCAVHN's goal of public awareness. I was able to educate the community about our services, including Hepatitis testing, AIDS testing, needle exchange, and healthy life choices."
We have one popular Spanish Language music program called "Alma Latina" every Saturday.
Every Monday night we have a program called "Women's Voices."
We air a monthly program produced in our studios by and for high school students called "Youth Speaks Out."
Alternate Thursdays we have a program for the gay community titled "Pride Radio Mendocino."
"Mind, Body and Health" frequently presents important health and medical information geared to the large and growing senior population here.
We plan to continue these programs through the coming years.
If we did not receive CPB funding we would not be able to afford NPR and other national programming. As it is now, KZYX and KZYZ are the only local NPR stations available to the main areas of this vast county. We would also be far less able to produce local news, which we buy from independent contractors. CPB funds go directly to paying for these crucial parts of our offering. Losing this funding would irreparably change our programming and would drastically lower our public service.