Wednesday Morning News, November 21st
A new logo and tagline created for the Visit Ukiah Program have stirred up controversy.
"We're getting hammered," said Visit Ukiah Administrator Shannon Riley.
"Ukiah's General Fund was not used in any way, shape or form," Riley said, explaining that Z Group was paid $21,000 of the funds the city collects from the the hotel bed tax on overnight stays.
"Visit Ukiah has been extremely successful -- in 2011, the bed tax went up 12 percent," Riley said. "Already this year, it is up another 10 percent."
Two local firms responded to Visit Ukiah's request for proposals, but they "unfortunately did not have destination marketing experience" .
In response to those who commented on the logo, Riley said "We wanted to simplify the logo, make it easier to read and more generally marketable, but we couldn't go in a completely different direction."
Many commenters did not like how the slogan referenced hippie culture. "All of our marketing research indicates that our target visitors are Baby Boomers, and the generation below them, that live in the Bay Area and Sacramento areas, and we needed help effectively reaching this sophisticated customer (who is tired of the hustle and bustle of the city and the extravagant costs of wine country," Riley said.
Fort Bragg has been pulled into a complicated lawsuit over Georgia-Pacific's complaint against OfficeMax and Boise Cascade seeking recovery of response costs that GP has and will continue to incur from the ongoing clean-up of GP’s 415-acre former “Mill Site”.
As former owners of the site, OfficeMax and Boise Cascade may be liable for a portion of the site cleanup . The court filing indicates that, as of December 31, 2011, GP had expended approximately $31,400,000 in site investigation and clean-up costs at the Mill Site, and significant future costs are anticipated.
In late summer, the City received a Claim for Damages from OfficeMax and Boise Cascade alleging that the City’s current and historical storm water system conveys significant quantities of toxic substances onto the Mill Site. The complaint asserts that the City is liable to reimburse OfficeMax and Boise Cascade for damages and costs.
After the City rejected the Claim, on November 8th, the Court granted a motion by to bring both the City and Louisiana-Pacific Corporation into the GP v. OfficeMax litigation as third-party defendants.
According to Mayor Dave Turner, “The City is prepared to mount the strongest possible defense to save taxpayers from footing any part of the bill for clean-up of the Mill Site property. ”
With the Clear Lake hitch proposed for endangered species listings, several local groups will host an informational workshop at 7 p.m. Monday, Dec. 3 in the Board of Supervisors chambers, Lake County Courthouse, 255 N. Forbes St., in Lakeport.
The Dec. 3 workshop, which will be co-chaired by Chi Council Chair Peter Windrem and Fish and Wildlife Committee Chair Greg Giusti, will share information about the hitch, their ecology and the listing process, which can last several years.
An expert panel including representatives from the U.S. Fish and Wildlife Service and the Department of Fish and Game, Center for Biological Diversity and local tribes will be on hand to answer questions.
The meeting is informational only; no decisions will be made.
Lake County PEG TV and sSs Multimedia announced the creation of a local news program which will air live twice a week on Channel 8, with daily repeats except Sunday.
The station seeks adult and teens 16 years and older to audition for anchor and reporting positions. The positions would be voluntary in the beginning.
Sponsors and underwriters are also sought for the program.
People interested in auditioning, volunteering or sponsoring the program can contact Bruno Sabatier at 695-0834.